The challenge
Create a personal brand for a pediatric occupational therapist, able to communicate the value of play as an essential tool for child development, inclusion and the relationship between children, families and educators.
BRANDING FOR THERAPISTS
TOB Jéssica Machado @aterapeutadobrincar
A personal brand created to position Jéssica Machado as a pediatric occupational therapist, turning play into a tool for communication, inclusion and child development for children, families and educators.
The strategy
Develop a close, pedagogical and humanized communication, making occupational therapy topics more accessible to parents. The brand was designed to inform, welcome and reinforce the idea that development is also built through play.
Primary Font · FS Me Bold
Secondary Font · FS Me Light
FS Me typography was created with the collaboration of children and adults with learning difficulties, ensuring greater legibility and accessibility. Its rounded, balanced shapes convey inclusion, closeness and warmth, reflecting the values of TOB | Jéssica Machado.
Cloud
HEX
#D6D7D5
RGB
214, 215, 213
CMYK
19, 13, 16, 0
Sprout
HEX
#A5D2BA
RGB
165, 210, 186
CMYK
41, 1, 34, 0
Céu
HEX
#C3D8E7
RGB
195, 216, 231
CMYK
28, 9, 7, 0
Mel
HEX
#F0BF66
RGB
240, 191, 102
CMYK
6, 27, 67, 0
Horizon
HEX
#345D9D
RGB
52, 93, 157
CMYK
86, 63, 10, 1
Coral
HEX
#FC936F
RGB
252, 147, 111
CMYK
0, 53, 55, 0
Branding & Visual Identity
Audiovisual ProductionSocial MediaWebsites & Digital Marketing
Audiovisual ProductionSocial MediaWebsites & Digital Marketing