The challenge
Create visual and ideographic communication for a premium fitness brand, built around movement, exercise and an aspirational aesthetic, without losing its everyday connection.
WEBSITE FOR LIFESTYLE E-COMMERCE
GLO Athletic Wear
An activewear brand created to bring together performance, comfort and lifestyle, with an elegant visual identity and communication designed to generate desire, inspiration and conversion.
The strategy
Show that GLO clothing can accompany women through different moments of their routine, from everyday life to the gym, from pilates to the street, reinforcing the idea of a versatile, elegant and functional brand.
Branding & Visual Identity
Audiovisual ProductionSocial MediaWebsites & Digital Marketing
Audiovisual ProductionSocial MediaWebsites & Digital Marketing