The challenge
Record and edit several testimonials from Portuguese authors, keeping Cordel d'Prata's visual identity and branding consistent across all content, to reinforce the connection between the publisher, its authors and its readers.
BRANDING FOR PUBLISHERS
Cordel d´Prata Book Publisher
A publishing group that brings Portuguese authors to life, building bridges between stories, readers and new voices in national literature.
The strategy
Create an intimate approach, with an aesthetic aligned with Cordel d'Prata's visual universe, combining direct testimonials with B-roll of the authors to add more depth, closeness and emotion to each video.
Branding & Visual Identity
Audiovisual ProductionSocial MediaWebsites & Digital Marketing
Audiovisual ProductionSocial MediaWebsites & Digital Marketing