The challenge
Create a food brand with a premium, approachable and memorable identity, able to translate the grazing food world into a 100% Portuguese, appetizing visual language designed for moments of sharing.
BRANDING FOR FOOD BRANDS
Grazelicious Sharing is served at the table, on the board.
A 100% Portuguese grazing food brand, created to turn food into a moment of sharing, care and experience, bringing to the table boards designed in detail to bring people together with flavor, aesthetics and closeness.
The strategy
Develop a visual universe that puts the board at the center of the experience, reinforcing the idea that sharing is served at the table, with care, detail, flavor and an aesthetic able to elevate every occasion.
Primary Font · Degular
Secondary Font · Inter
Grazelicious is a 100% Portuguese grazing food brand, created to turn every board into a moment of sharing. At the table, flavor, detail and presentation come together to create experiences meant to be enjoyed together.
Charcuterie Red
HEX
#BE2C01
RGB
190, 44, 1
CMYK
0, 77, 99, 25
Olive Green
HEX
#0D4024
RGB
13, 64, 36
CMYK
80, 0, 44, 75
Table White
HEX
#FCF5E8
RGB
252, 245, 232
CMYK
0, 3, 8, 1
Cheese Yellow
HEX
#F3AA19
RGB
243, 170, 25
CMYK
0, 30, 90, 5
Branding & Visual Identity
Audiovisual ProductionSocial MediaWebsites & Digital Marketing
Audiovisual ProductionSocial MediaWebsites & Digital Marketing