POLICIES BALDAYA

Ownership of Rights

Except where mandatory law or a written agreement states otherwise, all copyright, related rights, intellectual property rights and other economic exploitation rights relating to work developed by the Agency remain the exclusive property of the Agency.

This ownership covers, among others:

• Photographs
• Videos and audiovisual productions
• Aerial footage and drone-produced content
• Visual identities and branding systems
• Logos and graphic elements
• Websites and digital interfaces
• Content for social media
• Editorial design
• Illustrations
• Animations
• Texts, slogans and creative concepts
• Templates and visual systems
• Production files, projects and preparatory elements

License to Use

After full payment of the contracted amounts, the Agency grants the Client a license to use the delivered materials, under the terms defined in the commercial proposal, quote or applicable contract.

Unless otherwise stipulated in writing, the license granted has the following characteristics:

• Non-exclusive
• Non-transferable
• Non-sublicensable
• Limited to the contracting entity
• Limited to the contracted purposes

License Limits

In the absence of a specific agreement, the license granted exclusively permits:

1. Use by the brand, company or entity identified in the quote or contract.
2. Use in Portugal.
3. Use on websites, digital platforms, social media, newsletters, digital catalogs and other of the brand's own communication channels.
4. Use related to the products, services or activity of the contracting entity.

Uses Not Included

Unless the Agency gives prior written authorization, the license granted does not include:

• Use by third parties
• Use by affiliated, associated or same-group companies
• Use by distributors, franchisees or business partners
• International use
• Use in international advertising campaigns
• Use on television, cinema, streaming platforms or mass media
• Resale of content
• Commercialization of the work developed
• Transfer or sublicensing to third parties
• Use for brands or projects other than those for which the work was originally developed
• Substantial adaptation of the work without the Agency's authorization

Extension of Rights

Whenever the Client wishes to expand the territorial, temporal, commercial or functional scope of the initially granted license, prior authorization must be requested from the Agency.

Extending rights may require additional licensing and budget.

Moral Rights

The Agency and its authors retain the legally protected moral rights, including the right to be recognized as the author of the works, under applicable Portuguese law.

Portfolio and Promotion

Unless otherwise agreed in writing or subject to a confidentiality obligation, the Agency reserves the right to use the work produced for the purposes of:

• Portfolio
• Institutional website
• Social media
• Commercial presentations
• Award submissions
• Promotion of its professional activity

Reservation of Rights

Scope of Delivery

The Agency undertakes to deliver exclusively the materials, formats and quantities expressly identified in the commercial proposal, quote or contract approved by the Client.

The service is considered fulfilled upon delivery of the final contracted elements.

Materials Not Included

Unless otherwise agreed in writing, the following are not part of the delivery:

• RAW files
• Digital negatives
• Raw video footage
• Editable source files
• Open projects
• Production files
• Editable layers
• Internal templates
• Presets
• Preparatory studies
• Sketches
• Unapproved mockups
• Rejected concepts
• Intermediate versions
• Experimental materials
• Unselected footage

Photography

In photography services, the number of photos taken during the session does not correspond to the number of photos contractually delivered.

The final selection of images is made by the Agency according to technical, creative and quality criteria.

Unless otherwise stipulated, only the final photographs foreseen in the contracted service will be delivered.

The Client does not automatically acquire rights to all images captured during the session.

Video

In video services, the Agency undertakes to deliver exclusively the final contracted videos.

Full recordings, unused clips, camera files, raw footage, work versions or intermediate materials are not part of the delivery.

Branding and Design

In branding, graphic design and visual identity services, delivery includes only the approved final versions.

Unless expressly agreed otherwise, editable source files are not part of the delivery.

Social Media and Digital Content

In social media management and content production services, delivery is limited to the materials expressly foreseen in the commercial proposal.

Materials produced and not published, rejected versions or preparatory content remain the property of the Agency.

Revisions

The number of revisions included is defined in the commercial proposal or quote.

Additional requests for changes, rework or development after the included revisions have been used may be subject to an additional quote.

Project Archive

The Agency may retain production materials for as long as it deems appropriate for operational purposes.

There is no obligation for permanent archiving of projects, materials or files after completion of services.

Additional Deliveries

Any subsequent request for file recovery, additional exports, reformatting of materials or provision of content not included in the original delivery may be subject to technical availability and additional budget.

Acceptance of Work