The challenge
Create an innovative and creative project for a speech therapist, able to turn technical knowledge into an approachable, memorable brand with its own voice. That challenge is how A Joana Faladora came to be.
BRANDING FOR PERSONAL BRAND
Joana Nápoles @ajoanafaladora
A personal brand for a speech therapist created to reach parents with clear, approachable and useful information, helping families better understand children's development and communication.
The strategy
Develop communication that feels close to parents and families, addressing real child development issues with clarity, empathy and usefulness. The brand was designed to inform, reassure and connect through accessible, relevant content.
Primary Font
Secondary Font
Speech therapy helps every child communicate better, gain confidence and find their own voice. As communication develops, the child approaches the world with more confidence, connection and independence.
Nectarine
HEX
#F59D51
RGB
245, 157, 81
CMYK
0, 46, 72, 0
Oat
HEX
#FCF2E5
RGB
252, 242, 229
CMYK
2, 6, 12, 0
Sage
HEX
#90C99B
RGB
144, 201, 155
CMYK
49, 0, 49, 0
Breeze
HEX
#8DD0EE
RGB
141, 208, 238
CMYK
47, 2, 4, 0
Soft Clay
HEX
#D2A795
RGB
210, 167, 149
CMYK
16, 37, 38, 5
Deep Plum
HEX
#190A15
RGB
25, 10, 21
CMYK
79, 87, 54, 85
Branding & Visual Identity
Audiovisual ProductionSocial MediaWebsites & Digital Marketing
Audiovisual ProductionSocial MediaWebsites & Digital Marketing