{"id":59010,"date":"2026-06-18T17:08:22","date_gmt":"2026-06-18T17:08:22","guid":{"rendered":"https:\/\/baldaya.com\/?page_id=59010"},"modified":"2026-07-09T19:01:14","modified_gmt":"2026-07-09T19:01:14","slug":"ajoanafaladora-marca-pessoal","status":"publish","type":"page","link":"https:\/\/baldaya.com\/en\/ajoanafaladora-marca-pessoal\/","title":{"rendered":"A Joana Faladora | Personal Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59010\" class=\"elementor elementor-59010\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ecfd7 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"f0ecfd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-634d77a cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"634d77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600&display=swap\"\n  rel=\"stylesheet\"\n>\n\n<section\n  class=\"baldaya-project-hero\"\n  data-baldaya-project-hero\n>\n\n  <div\n    class=\"baldaya-project-hero__background\"\n    aria-hidden=\"true\"\n  ><\/div>\n\n  <div class=\"baldaya-project-hero__container\">\n\n    <div\n      class=\"baldaya-project-hero__top\"\n      data-baldaya-hero-reveal\n    >\n\n      <h3 class=\"baldaya-project-hero__eyebrow\">\n        BRANDING PARA MARCA PESSOAL\n      <\/h3>\n\n      <div class=\"baldaya-project-hero__meta\">\n\n        <div class=\"baldaya-project-hero__meta-item\">\n\n          <span class=\"baldaya-project-hero__meta-label\">\n            SETOR\n          <\/span>\n\n          <span class=\"baldaya-project-hero__meta-value\">\n            Marca Pessoal\n          <\/span>\n\n        <\/div>\n\n        <div class=\"baldaya-project-hero__meta-item\">\n\n          <span class=\"baldaya-project-hero__meta-label\">\n            ANO\n          <\/span>\n\n          <span class=\"baldaya-project-hero__meta-value\">\n            2024\n          <\/span>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n    <div class=\"baldaya-project-hero__content\">\n\n      <h1\n        class=\"baldaya-project-hero__title\"\n        data-baldaya-hero-reveal\n      >\n\n        <span class=\"baldaya-project-hero__title-main\">\n          Joana N\u00e1poles\n        <\/span>\n\n        <span class=\"baldaya-project-hero__title-secondary\">\n          @ajoanafaladora\n        <\/span>\n\n      <\/h1>\n\n      <div\n        class=\"baldaya-project-hero__description\"\n        data-baldaya-hero-reveal\n      >\n\n        <span\n          class=\"baldaya-project-hero__description-line\"\n          aria-hidden=\"true\"\n        ><\/span>\n\n        <p>\n          Uma marca pessoal de uma terapeuta da fala criada para chegar aos\n          pais com informa\u00e7\u00e3o clara, pr\u00f3xima e \u00fatil, ajudando fam\u00edlias a\n          compreender melhor o desenvolvimento e a comunica\u00e7\u00e3o das crian\u00e7as.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n\n    <div\n      class=\"baldaya-project-hero__footer\"\n      data-baldaya-hero-reveal\n    >\n\n      <span class=\"baldaya-project-hero__footer-label\">\n        ESTRAT\u00c9GIA \u00b7 CONTE\u00daDO \u00b7 SOCIAL MEDIA \u00b7 PRODU\u00c7\u00c3O\n      <\/span>\n\n      <span\n        class=\"baldaya-project-hero__scroll\"\n        aria-hidden=\"true\"\n      >\n        <svg\n          class=\"baldaya-project-hero__scroll-arrow\"\n          viewBox=\"0 0 24 24\"\n        >\n          <path d=\"M12 4V20\"><\/path>\n          <path d=\"M6.5 14.5L12 20L17.5 14.5\"><\/path>\n        <\/svg>\n      <\/span>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n  .baldaya-project-hero,\n  .baldaya-project-hero * {\n    box-sizing: border-box;\n  }\n\n  .baldaya-project-hero {\n    --background: #f9f8f4;\n    --black: #1e1e1e;\n    --red: #cc0000;\n    --grey: #6f6f6f;\n    --content-width: 1280px;\n\n    position: relative;\n\n    width: 100vw;\n    max-width: none;\n    min-height: 78vh;\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      clamp(110px, 11vw, 168px)\n      24px\n      clamp(52px, 6vw, 78px);\n\n    overflow: hidden;\n\n    color: var(--black);\n    background: var(--background);\n\n    font-family: \"DM Sans\", sans-serif;\n  }\n\n  .baldaya-project-hero__background {\n    position: absolute;\n    inset: 0;\n    z-index: 0;\n\n    pointer-events: none;\n\n    background:\n      radial-gradient(\n        circle at 14% 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e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"a10d2e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bb6a5 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"37bb6a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f47af cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"45f47af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500&display=swap\"\n  rel=\"stylesheet\"\n>\n\n<section\n  class=\"baldaya-project-overview\"\n  aria-label=\"Desafio, estrat\u00e9gia e \u00e1reas desenvolvidas\"\n  data-baldaya-project-overview\n>\n\n  <div\n    class=\"baldaya-project-overview__background\"\n    aria-hidden=\"true\"\n  ><\/div>\n\n  <div class=\"baldaya-project-overview__container\">\n\n    <div class=\"baldaya-project-overview__copy\">\n\n      <article\n        class=\"baldaya-project-overview__text-block\"\n        data-baldaya-overview-content\n      >\n\n        <h2>O desafio<\/h2>\n\n        <p>\n          Criar um projeto inovador e criativo para uma terapeuta da fala,\n          capaz de transformar conhecimento t\u00e9cnico numa marca pr\u00f3xima,\n          memor\u00e1vel e com uma voz pr\u00f3pria. Foi desse desafio que surgiu\n          A Joana Faladora.\n        <\/p>\n\n      <\/article>\n\n      <article\n        class=\"baldaya-project-overview__text-block\"\n        data-baldaya-overview-content\n      >\n\n        <h2>A estrat\u00e9gia<\/h2>\n\n        <p>\n          Desenvolver uma comunica\u00e7\u00e3o pr\u00f3xima dos pais e das fam\u00edlias,\n          abordando problemas reais do desenvolvimento infantil com clareza,\n          empatia e utilidade. A marca foi pensada para informar, tranquilizar\n          e criar liga\u00e7\u00e3o atrav\u00e9s de conte\u00fados acess\u00edveis e relevantes.\n        <\/p>\n\n      <\/article>\n\n    <\/div>\n\n    <aside\n      class=\"baldaya-project-overview__services\"\n      aria-label=\"\u00c1reas desenvolvidas no projeto\"\n      data-baldaya-overview-services\n    >\n\n      <div class=\"baldaya-project-overview__services-header\">\n\n        <span>O que desenvolvemos<\/span>\n\n        <span>06 \u00e1reas<\/span>\n\n      <\/div>\n\n      <div class=\"baldaya-project-overview__services-list\">\n\n        <!-- BRANDING -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <path d=\"M12 3L14.4 9.6L21 12L14.4 14.4L12 21L9.6 14.4L3 12L9.6 9.6Z\"><\/path>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Branding\n          <\/span>\n\n        <\/div>\n\n        <!-- NAMING -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <path d=\"M5 6H19\"><\/path>\n              <path d=\"M7 6V18\"><\/path>\n              <path d=\"M17 6V18\"><\/path>\n              <path d=\"M9 18H15\"><\/path>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Naming\n          <\/span>\n\n        <\/div>\n\n        <!-- SOCIAL MEDIA -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <rect\n                x=\"5\"\n                y=\"3\"\n                width=\"14\"\n                height=\"18\"\n                rx=\"3\"\n              ><\/rect>\n              <path d=\"M8 8H16\"><\/path>\n              <path d=\"M8 12H14\"><\/path>\n              <circle cx=\"9\" cy=\"17\" r=\"1\"><\/circle>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Social Media\n          <\/span>\n\n        <\/div>\n\n        <!-- PAID MEDIA -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <path d=\"M4 19V14\"><\/path>\n              <path d=\"M9 19V10\"><\/path>\n              <path d=\"M14 19V7\"><\/path>\n              <path d=\"M19 19V4\"><\/path>\n              <path d=\"M3 21H21\"><\/path>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Paid Media\n          <\/span>\n\n        <\/div>\n\n        <!-- MATERIAIS GR\u00c1FICOS -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <path d=\"M6 3H15L19 7V21H6Z\"><\/path>\n              <path d=\"M15 3V7H19\"><\/path>\n              <path d=\"M9 12H16\"><\/path>\n              <path d=\"M9 16H14\"><\/path>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Materiais Gr\u00e1ficos\n          <\/span>\n\n        <\/div>\n\n        <!-- FORMA\u00c7\u00c3O ONLINE -->\n        <div\n          class=\"baldaya-project-service\"\n          data-baldaya-project-service\n        >\n\n          <span\n            class=\"baldaya-project-service__icon\"\n            aria-hidden=\"true\"\n          >\n            <svg viewBox=\"0 0 24 24\">\n              <rect\n                x=\"4\"\n                y=\"5\"\n                width=\"16\"\n                height=\"11\"\n                rx=\"2\"\n              ><\/rect>\n              <path d=\"M9 20H15\"><\/path>\n              <path d=\"M12 16V20\"><\/path>\n              <path d=\"M10 9L15 11.5L10 14Z\"><\/path>\n            <\/svg>\n          <\/span>\n\n          <span class=\"baldaya-project-service__name\">\n            Forma\u00e7\u00e3o Online\n          <\/span>\n\n        <\/div>\n\n      <\/div>\n\n    <\/aside>\n\n  <\/div>\n\n<\/section>\n\n<style>\n  .baldaya-project-overview,\n  .baldaya-project-overview * {\n    box-sizing: border-box;\n  }\n\n  .baldaya-project-overview {\n    --background: #f9f8f4;\n    --black: #1e1e1e;\n    --red: #cc0000;\n    --muted: rgba(30, 30, 30, 0.58);\n    --content-width: 1200px;\n\n    position: relative;\n\n    width: 100vw;\n    max-width: none;\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      clamp(66px, 7vw, 100px)\n      24px;\n\n    overflow: hidden;\n\n    color: var(--black);\n    background: var(--background);\n\n    font-family: \"DM Sans\", sans-serif;\n  }\n\n  .baldaya-project-overview__background {\n    position: absolute;\n    inset: 0;\n    z-index: 0;\n\n    pointer-events: none;\n\n    background:\n      radial-gradient(\n        circle at 12% 25%,\n        rgba(204, 0, 0, 0.05),\n        transparent 28%\n      ),\n      radial-gradient(\n        circle at 88% 75%,\n        rgba(255, 255, 255, 0.92),\n        transparent 32%\n      );\n  }\n\n  .baldaya-project-overview__container {\n    position: relative;\n    z-index: 2;\n\n    display: grid;\n\n    width: min(\n      100%,\n      var(--content-width)\n    );\n\n    margin: 0 auto;\n\n    grid-template-columns:\n      minmax(0, 0.9fr)\n      minmax(420px, 1.1fr);\n\n    align-items: start;\n\n    gap: clamp(52px, 8vw, 110px);\n  }\n\n  \/*\n  TEXTO\n  *\/\n\n  .baldaya-project-overview__copy {\n    display: grid;\n\n    gap: 44px;\n\n    padding-top: 10px;\n  }\n\n  .baldaya-project-overview__text-block {\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(0, 28px, 0);\n\n    filter: blur(5px);\n\n    transition:\n      opacity 750ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      transform 900ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      filter 750ms\n      cubic-bezier(0.16, 1, 0.3, 1);\n  }\n\n  .baldaya-project-overview__text-block.is-ready {\n    visibility: visible;\n  }\n\n  .baldaya-project-overview__text-block.is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0);\n\n    filter: blur(0);\n  }\n\n  .baldaya-project-overview__text-block h2 {\n    margin: 0 0 16px;\n\n    color: var(--black) !important;\n\n    font-size:\n      clamp(\n        25px,\n        2vw,\n        32px\n      );\n\n    font-weight: 500;\n    line-height: 1;\n    letter-spacing: -0.04em;\n  }\n\n  .baldaya-project-overview__text-block p {\n    max-width: 560px;\n\n    margin: 0;\n\n    color: var(--muted);\n\n    font-size:\n      clamp(\n        15px,\n        1.05vw,\n        17px\n      );\n\n    font-weight: 400;\n    line-height: 1.65;\n  }\n\n  \/*\n  \u00c1REAS DESENVOLVIDAS\n  *\/\n\n  .baldaya-project-overview__services {\n    position: relative;\n\n    padding:\n      26px\n      28px;\n\n    overflow: hidden;\n\n    background:\n      rgba(\n        255,\n        255,\n        255,\n        0.58\n      );\n\n    border:\n      1px solid\n      rgba(\n        30,\n        30,\n        30,\n        0.07\n      );\n\n    border-radius: 26px;\n\n    box-shadow:\n      0 24px 58px\n      rgba(30, 30, 30, 0.06);\n\n    backdrop-filter:\n      blur(18px);\n\n    -webkit-backdrop-filter:\n      blur(18px);\n\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(30px, 0, 0);\n\n    filter: blur(6px);\n\n    transition:\n      opacity 800ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      transform 950ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      filter 800ms\n      cubic-bezier(0.16, 1, 0.3, 1);\n  }\n\n  .baldaya-project-overview__services.is-ready {\n    visibility: visible;\n  }\n\n  .baldaya-project-overview__services.is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0);\n\n    filter: blur(0);\n  }\n\n  .baldaya-project-overview__services-header {\n    display: flex;\n\n    margin-bottom: 12px;\n    padding-bottom: 18px;\n\n    align-items: center;\n    justify-content: space-between;\n\n    gap: 20px;\n\n    border-bottom:\n      1px solid\n      rgba(\n        30,\n        30,\n        30,\n        0.08\n      );\n  }\n\n  .baldaya-project-overview__services-header span {\n    font-size: 9px;\n    font-weight: 500;\n    line-height: 1;\n    letter-spacing: 0.16em;\n\n    text-transform: uppercase;\n  }\n\n  .baldaya-project-overview__services-header span:first-child {\n    color:\n      rgba(\n        30,\n        30,\n        30,\n        0.5\n      );\n  }\n\n  .baldaya-project-overview__services-header span:last-child {\n    color: var(--red);\n  }\n\n  \/*\n  LISTA SEM CAIXAS\n  *\/\n\n  .baldaya-project-overview__services-list {\n    display: grid;\n\n    grid-template-columns:\n      repeat(\n        2,\n        minmax(0, 1fr)\n      );\n\n    column-gap: 30px;\n  }\n\n  .baldaya-project-service {\n    position: relative;\n\n    display: flex;\n\n    min-height: 62px;\n\n    padding:\n      18px\n      0;\n\n    align-items: center;\n\n    gap: 12px;\n\n    border-bottom:\n      1px solid\n      rgba(\n        30,\n        30,\n        30,\n        0.075\n      );\n\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(0, 18px, 0);\n\n    filter: blur(3px);\n\n    transition:\n      opacity 600ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      transform 750ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      filter 600ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      color 220ms ease;\n  }\n\n  .baldaya-project-service.is-ready {\n    visibility: visible;\n  }\n\n  .baldaya-project-service.is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0);\n\n    filter: blur(0);\n  }\n\n  .baldaya-project-service:hover {\n    color: var(--red);\n  }\n\n  \/*\n  \u00cdCONE SIMPLES E DO TAMANHO DO TEXTO\n  *\/\n\n  .baldaya-project-service__icon {\n    display: inline-flex;\n\n    width: 1.15em;\n    height: 1.15em;\n\n    flex:\n      0\n      0\n      1.15em;\n\n    align-items: center;\n    justify-content: center;\n\n    color: var(--red);\n\n    font-size: 15px;\n  }\n\n  .baldaya-project-service__icon svg {\n    display: block;\n\n    width: 100%;\n    height: 100%;\n\n    fill: none;\n\n    stroke: currentColor;\n    stroke-width: 1.45;\n    stroke-linecap: round;\n    stroke-linejoin: round;\n  }\n\n  .baldaya-project-service__name {\n    color:\n      rgba(\n        30,\n        30,\n        30,\n        0.78\n      );\n\n    font-size:\n      clamp(\n        13px,\n        1vw,\n        15px\n      );\n\n    font-weight: 400;\n    line-height: 1.3;\n    letter-spacing: -0.02em;\n\n    transition:\n      color 220ms ease;\n  }\n\n  .baldaya-project-service:hover\n  .baldaya-project-service__name {\n    color: var(--red);\n  }\n\n  @media (max-width: 1000px) {\n    .baldaya-project-overview__container {\n      grid-template-columns: 1fr;\n\n      gap: 54px;\n    }\n\n    .baldaya-project-overview__services-list {\n      grid-template-columns:\n        repeat(\n          2,\n          minmax(0, 1fr)\n        );\n    }\n  }\n\n  @media (max-width: 767px) {\n    .baldaya-project-overview {\n      padding:\n        56px\n        16px\n        60px;\n    }\n\n    .baldaya-project-overview__container {\n      gap: 42px;\n    }\n\n    .baldaya-project-overview__copy {\n      gap: 34px;\n\n      padding-top: 0;\n    }\n\n    .baldaya-project-overview__text-block h2 {\n      margin-bottom: 13px;\n\n      font-size: 25px;\n    }\n\n    .baldaya-project-overview__text-block p {\n      font-size: 15px;\n      line-height: 1.6;\n    }\n\n    .baldaya-project-overview__services {\n      padding:\n        20px\n        18px;\n\n      border-radius: 22px;\n\n      transform:\n        translate3d(0, 24px, 0);\n    }\n\n    .baldaya-project-overview__services.is-visible {\n      transform:\n        translate3d(0, 0, 0);\n    }\n\n    .baldaya-project-overview__services-list {\n      grid-template-columns: 1fr;\n    }\n\n    .baldaya-project-service {\n      min-height: 56px;\n\n      padding:\n        16px\n        0;\n    }\n\n    .baldaya-project-service__icon {\n      font-size: 14px;\n    }\n\n    .baldaya-project-service__name {\n      font-size: 14px;\n    }\n  }\n\n  @media (max-width: 390px) {\n    .baldaya-project-overview {\n      padding-right: 12px;\n      padding-left: 12px;\n    }\n\n    .baldaya-project-overview__services {\n      padding:\n        18px\n        16px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .baldaya-project-overview__text-block,\n    .baldaya-project-overview__services,\n    .baldaya-project-service {\n      opacity: 1;\n      visibility: visible;\n\n      transform: none;\n      filter: none;\n\n      transition: none !important;\n    }\n  }\n<\/style>\n\n<script>\n  (() => {\n    function initialiseBaldayaProjectOverview(\n      scope = document\n    ) {\n      const sections =\n        scope.querySelectorAll(\n          \"[data-baldaya-project-overview]\"\n        );\n\n      sections.forEach((section) => {\n        if (\n          section.dataset.overviewInitialised ===\n          \"true\"\n        ) {\n          return;\n        }\n\n        section.dataset.overviewInitialised =\n          \"true\";\n\n        const contentBlocks =\n          Array.from(\n            section.querySelectorAll(\n              \"[data-baldaya-overview-content]\"\n            )\n          );\n\n        const services =\n          section.querySelector(\n            \"[data-baldaya-overview-services]\"\n          );\n\n        const serviceItems =\n          Array.from(\n            section.querySelectorAll(\n              \"[data-baldaya-project-service]\"\n            )\n          );\n\n        const reducedMotion =\n          window.matchMedia(\n            \"(prefers-reduced-motion: reduce)\"\n          ).matches;\n\n        window.requestAnimationFrame(() => {\n          contentBlocks.forEach(\n            (block) => {\n              block.classList.add(\n                \"is-ready\"\n              );\n            }\n          );\n\n          if (services) {\n            services.classList.add(\n              \"is-ready\"\n            );\n          }\n\n          serviceItems.forEach(\n            (item) => {\n              item.classList.add(\n                \"is-ready\"\n              );\n            }\n          );\n        });\n\n        function revealContent() {\n          contentBlocks.forEach(\n            (block, index) => {\n              window.setTimeout(\n                () => {\n                  block.classList.add(\n                    \"is-visible\"\n                  );\n                },\n                reducedMotion\n                  ? 0\n                  : index * 170\n              );\n            }\n          );\n        }\n\n        function revealServices() {\n          if (services) {\n            services.classList.add(\n              \"is-visible\"\n            );\n          }\n\n          serviceItems.forEach(\n            (item, index) => {\n              window.setTimeout(\n                () => {\n                  item.classList.add(\n                    \"is-visible\"\n                  );\n                },\n                reducedMotion\n                  ? 0\n                  : 160 + index * 75\n              );\n            }\n          );\n        }\n\n        if (\n          reducedMotion ||\n          !(\n            \"IntersectionObserver\"\n            in window\n          )\n        ) {\n          revealContent();\n          revealServices();\n\n          return;\n        }\n\n        const copy =\n          section.querySelector(\n            \".baldaya-project-overview__copy\"\n          );\n\n        if (copy) {\n          const copyObserver =\n            new IntersectionObserver(\n              (\n                entries,\n                currentObserver\n              ) => {\n                entries.forEach(\n                  (entry) => {\n                    if (\n                      !entry.isIntersecting\n                    ) {\n                      return;\n                    }\n\n                    revealContent();\n\n                    currentObserver.unobserve(\n                      entry.target\n                    );\n                  }\n                );\n              },\n              {\n                threshold: 0.12,\n                rootMargin:\n                  \"0px 0px -5% 0px\"\n              }\n            );\n\n          copyObserver.observe(copy);\n        }\n\n        if (services) {\n          const servicesObserver =\n            new IntersectionObserver(\n              (\n                entries,\n                currentObserver\n              ) => {\n                entries.forEach(\n                  (entry) => {\n                    if (\n                      !entry.isIntersecting\n                    ) {\n                      return;\n                    }\n\n                    revealServices();\n\n                    currentObserver.unobserve(\n                      entry.target\n                    );\n                  }\n                );\n              },\n              {\n                threshold: 0.1,\n                rootMargin:\n                  \"0px 0px -5% 0px\"\n              }\n            );\n\n          servicesObserver.observe(\n            services\n          );\n        }\n      });\n    }\n\n    function runBaldayaProjectOverview() {\n      initialiseBaldayaProjectOverview(\n        document\n      );\n    }\n\n    if (\n      document.readyState ===\n      \"loading\"\n    ) {\n      document.addEventListener(\n        \"DOMContentLoaded\",\n        runBaldayaProjectOverview\n      );\n    } else {\n      runBaldayaProjectOverview();\n    }\n\n    window.addEventListener(\n      \"load\",\n      runBaldayaProjectOverview\n    );\n\n    window.addEventListener(\n      \"elementor\/frontend\/init\",\n      () => {\n        runBaldayaProjectOverview();\n\n        if (\n          window.elementorFrontend &&\n          window.elementorFrontend.hooks\n        ) {\n          window.elementorFrontend.hooks.addAction(\n            \"frontend\/element_ready\/html.default\",\n            ($scope) => {\n              const scopeElement =\n                $scope && $scope[0]\n                  ? $scope[0]\n                  : document;\n\n              initialiseBaldayaProjectOverview(\n                scopeElement\n              );\n            }\n          );\n        }\n      }\n    );\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98deab e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"c98deab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e66cff e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"2e66cff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec1a51 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"3ec1a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter+Tight:wght@300;400;500;600;700&display=swap\"\n  rel=\"stylesheet\"\n>\n\n<section\n  class=\"baldaya-font-showcase\"\n  aria-label=\"Primary and secondary font showcase\"\n  data-baldaya-font-showcase\n>\n\n  <div\n    class=\"baldaya-font-showcase__background\"\n    aria-hidden=\"true\"\n  ><\/div>\n\n  <div class=\"baldaya-font-showcase__container\">\n\n    <div class=\"baldaya-font-showcase__block\">\n\n      <span class=\"baldaya-font-showcase__eyebrow\">\n        Primary Font\n      <\/span>\n\n      <h2 class=\"baldaya-font-showcase__primary\">\n        <span\n          class=\"baldaya-font-showcase__primary-ghost\"\n          aria-hidden=\"true\"\n        >\n          Ajudo beb\u00e9s e fam\u00edlias a sair do casulo\n        <\/span>\n\n        <span\n          class=\"baldaya-font-showcase__primary-live\"\n          data-primary-typewriter\n          data-text=\"Ajudo beb\u00e9s e fam\u00edlias a sair do casulo\"\n        ><\/span>\n      <\/h2>\n\n    <\/div>\n\n    <div class=\"baldaya-font-showcase__block baldaya-font-showcase__block--secondary\">\n\n      <span class=\"baldaya-font-showcase__eyebrow\">\n        Secondary Font\n      <\/span>\n\n      <p class=\"baldaya-font-showcase__secondary\">\n        A terapia da fala ajuda cada crian\u00e7a a comunicar melhor, a ganhar\n        confian\u00e7a e a encontrar a sua pr\u00f3pria voz. Quando a comunica\u00e7\u00e3o se\n        desenvolve, a crian\u00e7a aproxima-se do mundo com mais seguran\u00e7a, rela\u00e7\u00e3o\n        e autonomia.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n  .baldaya-font-showcase,\n  .baldaya-font-showcase * {\n    box-sizing: border-box;\n  }\n\n  .baldaya-font-showcase {\n    --background: #f9f8f4;\n    --dark: #190a15;\n    --red: #cc0000;\n    --muted: rgba(25, 10, 21, 0.58);\n    --content-width: 1180px;\n\n    position: relative;\n\n    width: 100vw;\n    max-width: none;\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      clamp(82px, 10vw, 150px)\n      24px;\n\n    overflow: hidden;\n\n    color: var(--dark);\n    background: var(--background);\n\n    font-family: \"Inter Tight\", sans-serif;\n  }\n\n  .baldaya-font-showcase__background {\n    position: absolute;\n    inset: 0;\n    z-index: 0;\n\n    pointer-events: none;\n\n    background:\n      radial-gradient(\n        circle at 15% 18%,\n        rgba(204, 0, 0, 0.07),\n        transparent 30%\n      ),\n      radial-gradient(\n        circle at 86% 78%,\n        rgba(141, 208, 238, 0.16),\n        transparent 34%\n      ),\n      linear-gradient(\n        rgba(25, 10, 21, 0.025) 1px,\n        transparent 1px\n      ),\n      linear-gradient(\n        90deg,\n        rgba(25, 10, 21, 0.025) 1px,\n        transparent 1px\n      );\n\n    background-size:\n      auto,\n      auto,\n      92px 92px,\n      92px 92px;\n\n    mask-image:\n      linear-gradient(\n        to bottom,\n        transparent,\n        #000 12%,\n        #000 88%,\n        transparent\n      );\n\n    -webkit-mask-image:\n      linear-gradient(\n        to bottom,\n        transparent,\n        #000 12%,\n        #000 88%,\n        transparent\n      );\n  }\n\n  .baldaya-font-showcase__container {\n    position: relative;\n    z-index: 2;\n\n    display: grid;\n\n    width: min(\n      100%,\n      var(--content-width)\n    );\n\n    margin: 0 auto;\n\n    gap: clamp(54px, 7vw, 96px);\n  }\n\n  .baldaya-font-showcase__block {\n    max-width: 980px;\n\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(0, 24px, 0);\n\n    transition:\n      opacity 700ms cubic-bezier(0.16, 1, 0.3, 1),\n      transform 850ms cubic-bezier(0.16, 1, 0.3, 1);\n  }\n\n  .baldaya-font-showcase__block.is-ready {\n    visibility: visible;\n  }\n\n  .baldaya-font-showcase__block.is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0);\n  }\n\n  .baldaya-font-showcase__block--secondary {\n    max-width: 760px;\n\n    margin-left: auto;\n  }\n\n  .baldaya-font-showcase__eyebrow {\n    display: inline-flex;\n\n    margin-bottom: 18px;\n\n    color: var(--red);\n\n    font-family: \"Inter Tight\", sans-serif;\n    font-size: 10px;\n    font-weight: 600;\n    line-height: 1;\n    letter-spacing: 0.2em;\n\n    text-transform: uppercase;\n  }\n\n  .baldaya-font-showcase__primary {\n    position: relative;\n\n    width: 100%;\n    max-width: 980px;\n\n    margin: 0;\n\n    color: var(--dark) !important;\n\n    font-family: \"Inter Tight\", sans-serif;\n\n    font-size:\n      clamp(\n        48px,\n        7vw,\n        104px\n      );\n\n    font-weight: 600;\n    line-height: 0.98;\n    letter-spacing: -0.065em;\n  }\n\n  .baldaya-font-showcase__primary-ghost {\n    display: block;\n\n    visibility: hidden;\n\n    pointer-events: none;\n  }\n\n  .baldaya-font-showcase__primary-live {\n    position: absolute;\n    top: 0;\n    left: 0;\n\n    display: block;\n\n    width: 100%;\n  }\n\n  .baldaya-font-showcase__secondary {\n    margin: 0;\n\n    color: var(--muted);\n\n    font-family: \"Inter Tight\", sans-serif;\n    font-size:\n      clamp(\n        18px,\n        2vw,\n        28px\n      );\n\n    font-weight: 400;\n    line-height: 1.45;\n    letter-spacing: -0.035em;\n  }\n\n  .baldaya-font-showcase__cursor {\n    display: inline-block;\n\n    width: 0.08em;\n    height: 0.9em;\n\n    margin-left: 0.08em;\n\n    transform:\n      translateY(0.08em);\n\n    background: var(--red);\n\n    animation:\n      baldayaFontCursor\n      850ms\n      steps(2, start)\n      infinite;\n  }\n\n  @keyframes baldayaFontCursor {\n    0%,\n    45% {\n      opacity: 1;\n    }\n\n    46%,\n    100% {\n      opacity: 0;\n    }\n  }\n\n  @media (max-width: 767px) {\n    .baldaya-font-showcase {\n      padding:\n        70px\n        18px;\n    }\n\n    .baldaya-font-showcase__background {\n      background-size:\n        auto,\n        auto,\n        58px 58px,\n        58px 58px;\n    }\n\n    .baldaya-font-showcase__container {\n      gap: 48px;\n    }\n\n    .baldaya-font-showcase__block--secondary {\n      max-width: 100%;\n\n      margin-left: 0;\n    }\n\n    .baldaya-font-showcase__primary {\n      max-width: 100%;\n\n      font-size:\n        clamp(\n          40px,\n          12vw,\n          64px\n        );\n\n      line-height: 1;\n      letter-spacing: -0.058em;\n    }\n\n    .baldaya-font-showcase__secondary {\n      font-size: 18px;\n      line-height: 1.5;\n    }\n  }\n\n  @media (max-width: 390px) {\n    .baldaya-font-showcase {\n      padding-right: 14px;\n      padding-left: 14px;\n    }\n\n    .baldaya-font-showcase__primary {\n      font-size:\n        clamp(\n          36px,\n          11vw,\n          54px\n        );\n    }\n\n    .baldaya-font-showcase__secondary {\n      font-size: 17px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .baldaya-font-showcase__block {\n      opacity: 1;\n      visibility: visible;\n\n      transform: none;\n\n      transition: none !important;\n    }\n\n    .baldaya-font-showcase__primary-live {\n      position: static;\n    }\n\n    .baldaya-font-showcase__primary-ghost {\n      display: none;\n    }\n\n    .baldaya-font-showcase__cursor {\n      display: none;\n    }\n  }\n<\/style>\n\n<script>\n  (() => {\n    function initialiseBaldayaFontShowcase(\n      scope = document\n    ) {\n      const sections =\n        scope.querySelectorAll(\n          \"[data-baldaya-font-showcase]\"\n        );\n\n      sections.forEach((section) => {\n        if (\n          section.dataset.fontShowcaseInitialised ===\n          \"true\"\n        ) {\n          return;\n        }\n\n        section.dataset.fontShowcaseInitialised =\n          \"true\";\n\n        const blocks =\n          Array.from(\n            section.querySelectorAll(\n              \".baldaya-font-showcase__block\"\n            )\n          );\n\n        const primaryTypewriter =\n          section.querySelector(\n            \"[data-primary-typewriter]\"\n          );\n\n        const reducedMotion =\n          window.matchMedia(\n            \"(prefers-reduced-motion: reduce)\"\n          ).matches;\n\n        window.requestAnimationFrame(() => {\n          blocks.forEach((block) => {\n            block.classList.add(\"is-ready\");\n          });\n        });\n\n        function typeText(\n          element,\n          text,\n          speed = 42,\n          delay = 0\n        ) {\n          window.setTimeout(() => {\n            let index = 0;\n\n            const cursor =\n              document.createElement(\"span\");\n\n            cursor.className =\n              \"baldaya-font-showcase__cursor\";\n\n            element.textContent = \"\";\n            element.appendChild(cursor);\n\n            function writeCharacter() {\n              if (index < text.length) {\n                cursor.insertAdjacentText(\n                  \"beforebegin\",\n                  text.charAt(index)\n                );\n\n                index += 1;\n\n                window.setTimeout(\n                  writeCharacter,\n                  speed\n                );\n              } else {\n                window.setTimeout(() => {\n                  cursor.remove();\n                }, 900);\n              }\n            }\n\n            writeCharacter();\n          }, delay);\n        }\n\n        function revealSection() {\n          blocks.forEach((block, index) => {\n            window.setTimeout(\n              () => {\n                block.classList.add(\"is-visible\");\n              },\n              reducedMotion\n                ? 0\n                : index * 220\n            );\n          });\n\n          if (!primaryTypewriter) {\n            return;\n          }\n\n          const text =\n            primaryTypewriter.dataset.text || \"\";\n\n          if (reducedMotion) {\n            primaryTypewriter.textContent = text;\n\n            return;\n          }\n\n          typeText(\n            primaryTypewriter,\n            text,\n            42,\n            320\n          );\n        }\n\n        if (\n          reducedMotion ||\n          !(\n            \"IntersectionObserver\"\n            in window\n          )\n        ) {\n          revealSection();\n\n          return;\n        }\n\n        const observer =\n          new IntersectionObserver(\n            (\n              entries,\n              currentObserver\n            ) => {\n              entries.forEach((entry) => {\n                if (\n                  !entry.isIntersecting\n                ) {\n                  return;\n                }\n\n                revealSection();\n\n                currentObserver.unobserve(\n                  entry.target\n                );\n              });\n            },\n            {\n              threshold: 0.15,\n              rootMargin:\n                \"0px 0px -5% 0px\"\n            }\n          );\n\n        observer.observe(section);\n      });\n    }\n\n    function runBaldayaFontShowcase() {\n      initialiseBaldayaFontShowcase(\n        document\n      );\n    }\n\n    if (\n      document.readyState ===\n      \"loading\"\n    ) {\n      document.addEventListener(\n        \"DOMContentLoaded\",\n        runBaldayaFontShowcase\n      );\n    } else {\n      runBaldayaFontShowcase();\n    }\n\n    window.addEventListener(\n      \"load\",\n      runBaldayaFontShowcase\n    );\n\n    window.addEventListener(\n      \"elementor\/frontend\/init\",\n      () => {\n        runBaldayaFontShowcase();\n\n        if (\n          window.elementorFrontend &&\n          window.elementorFrontend.hooks\n        ) {\n          window.elementorFrontend.hooks.addAction(\n            \"frontend\/element_ready\/html.default\",\n            ($scope) => {\n              const scopeElement =\n                $scope && $scope[0]\n                  ? $scope[0]\n                  : document;\n\n              initialiseBaldayaFontShowcase(\n                scopeElement\n              );\n            }\n          );\n        }\n      }\n    );\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d531c14 e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"d531c14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b7714 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"72b7714\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a6dab cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"c2a6dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=Rethink+Sans:wght@300;400;500;600&display=swap\"\n  rel=\"stylesheet\"\n>\n\n<section\n  class=\"joana-colour-system\"\n  aria-label=\"Paleta de cores\"\n  data-joana-colour-system\n>\n  <div class=\"joana-colour-system__container\">\n\n    <div class=\"joana-colour-system__grid\">\n\n      <article\n        class=\"joana-colour-card joana-colour-card--wide joana-colour-card--nectarina\"\n        style=\"--card-colour: #F59D51;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          Nectarina\n        <\/div>\n\n        <div class=\"joana-colour-card__codes joana-colour-card__codes--four\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#F59D51<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>245, 157, 81<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>0, 46, 72, 0<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <article\n        class=\"joana-colour-card joana-colour-card--highlight joana-colour-card--aveia\"\n        style=\"--card-colour: #FCF2E5;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          Aveia\n        <\/div>\n\n        <div class=\"joana-colour-card__codes\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#FCF2E5<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>252, 242, 229<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>2, 6, 12, 0<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <article\n        class=\"joana-colour-card joana-colour-card--highlight joana-colour-card--salvia\"\n        style=\"--card-colour: #90C99B;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          S\u00e1lvia\n        <\/div>\n\n        <div class=\"joana-colour-card__codes\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#90C99B<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>144, 201, 155<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>49, 0, 49, 0<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <article\n        class=\"joana-colour-card joana-colour-card--wide joana-colour-card--brisa\"\n        style=\"--card-colour: #8DD0EE;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          Brisa\n        <\/div>\n\n        <div class=\"joana-colour-card__codes joana-colour-card__codes--four\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#8DD0EE<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>141, 208, 238<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>47, 2, 4, 0<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <article\n        class=\"joana-colour-card joana-colour-card--compact joana-colour-card--argila\"\n        style=\"--card-colour: #D2A795;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          Argila Suave\n        <\/div>\n\n        <div class=\"joana-colour-card__codes joana-colour-card__codes--compact\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#D2A795<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>210, 167, 149<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>16, 37, 38, 5<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <article\n        class=\"joana-colour-card joana-colour-card--compact joana-colour-card--ameixa\"\n        style=\"--card-colour: #190A15;\"\n      >\n        <div class=\"joana-colour-card__name\">\n          Ameixa Profunda\n        <\/div>\n\n        <div class=\"joana-colour-card__codes joana-colour-card__codes--compact\">\n          <div>\n            <span>HEX<\/span>\n            <strong>#190A15<\/strong>\n          <\/div>\n\n          <div>\n            <span>RGB<\/span>\n            <strong>25, 10, 21<\/strong>\n          <\/div>\n\n          <div>\n            <span>CMYK<\/span>\n            <strong>79, 87, 54, 85<\/strong>\n          <\/div>\n        <\/div>\n      <\/article>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n  .joana-colour-system,\n  .joana-colour-system * {\n    box-sizing: border-box;\n  }\n\n  .joana-colour-system {\n    --background: #f9f8f4;\n    --dark: #190a15;\n    --content-width: 1180px;\n\n    width: 100vw;\n    max-width: none;\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      clamp(70px, 8vw, 120px)\n      24px;\n\n    overflow: hidden;\n\n    background: var(--background);\n    color: var(--dark);\n\n    font-family: \"Rethink Sans\", sans-serif;\n  }\n\n  .joana-colour-system__container {\n    width: min(\n      100%,\n      var(--content-width)\n    );\n\n    margin: 0 auto;\n  }\n\n  .joana-colour-system__grid {\n    display: grid;\n\n    grid-template-columns:\n      repeat(\n        12,\n        minmax(0, 1fr)\n      );\n\n    gap: 14px;\n  }\n\n  .joana-colour-card {\n    position: relative;\n\n    display: flex;\n\n    min-height: 236px;\n\n    padding:\n      clamp(18px, 2vw, 24px);\n\n    flex-direction: column;\n    justify-content: space-between;\n\n    overflow: hidden;\n\n    border-radius: 26px;\n\n    background: var(--card-colour);\n\n    border:\n      1px solid\n      rgba(25, 10, 21, 0.08);\n\n    box-shadow:\n      0 22px 60px\n      rgba(25, 10, 21, 0.05);\n\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(0, 28px, 0)\n      scale(0.985);\n\n    filter:\n      blur(5px);\n\n    transition:\n      opacity 720ms cubic-bezier(0.16, 1, 0.3, 1),\n      transform 850ms cubic-bezier(0.16, 1, 0.3, 1),\n      filter 720ms cubic-bezier(0.16, 1, 0.3, 1),\n      box-shadow 280ms ease,\n      border-color 280ms ease;\n  }\n\n  .joana-colour-card.is-ready {\n    visibility: visible;\n  }\n\n  .joana-colour-card.is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0)\n      scale(1);\n\n    filter:\n      blur(0);\n  }\n\n  .joana-colour-card:hover {\n    transform:\n      translate3d(0, -4px, 0)\n      scale(1);\n\n    box-shadow:\n      0 28px 74px\n      rgba(25, 10, 21, 0.085);\n\n    border-color:\n      rgba(25, 10, 21, 0.14);\n  }\n\n  .joana-colour-card--wide {\n    grid-column: span 6;\n  }\n\n  .joana-colour-card--highlight {\n    grid-column: span 3;\n  }\n\n  .joana-colour-card--compact {\n    grid-column: span 3;\n\n    min-height: 236px;\n  }\n\n  .joana-colour-card--nectarina,\n  .joana-colour-card--salvia,\n  .joana-colour-card--argila {\n    color: #ffffff;\n  }\n\n  .joana-colour-card--brisa,\n  .joana-colour-card--aveia {\n    color: var(--dark);\n  }\n\n  .joana-colour-card--ameixa {\n    color: #8dd0ee;\n  }\n\n  .joana-colour-card__name {\n    position: relative;\n    z-index: 2;\n\n    max-width: 90%;\n\n    font-size:\n      clamp(\n        20px,\n        1.7vw,\n        28px\n      );\n\n    font-weight: 300;\n    line-height: 1;\n    letter-spacing: -0.045em;\n  }\n\n  .joana-colour-card__codes {\n    position: relative;\n    z-index: 2;\n\n    display: grid;\n\n    grid-template-columns:\n      repeat(\n        2,\n        minmax(0, 1fr)\n      );\n\n    gap:\n      12px\n      14px;\n  }\n\n  .joana-colour-card__codes--four {\n    grid-template-columns:\n      repeat(\n        3,\n        minmax(0, 1fr)\n      );\n  }\n\n  .joana-colour-card__codes--compact {\n    grid-template-columns: 1fr;\n\n    gap: 9px;\n  }\n\n  .joana-colour-card__codes span,\n  .joana-colour-card__codes strong {\n    display: block;\n  }\n\n  .joana-colour-card__codes span {\n    margin-bottom: 4px;\n\n    font-size: 10px;\n    font-weight: 400;\n    line-height: 1;\n    letter-spacing: 0.02em;\n\n    text-transform: uppercase;\n\n    opacity: 0.72;\n  }\n\n  .joana-colour-card__codes strong {\n    font-size: 12px;\n    font-weight: 400;\n    line-height: 1.12;\n    letter-spacing: -0.02em;\n  }\n\n  .joana-colour-card--brisa\n  .joana-colour-card__codes span,\n  .joana-colour-card--aveia\n  .joana-colour-card__codes span {\n    color: rgba(25, 10, 21, 0.58);\n  }\n\n  .joana-colour-card--brisa\n  .joana-colour-card__codes strong,\n  .joana-colour-card--aveia\n  .joana-colour-card__codes strong {\n    color: rgba(25, 10, 21, 0.86);\n  }\n\n  @media (max-width: 1100px) {\n    .joana-colour-system__grid {\n      grid-template-columns:\n        repeat(\n          6,\n          minmax(0, 1fr)\n        );\n    }\n\n    .joana-colour-card--wide {\n      grid-column: span 6;\n    }\n\n    .joana-colour-card--highlight,\n    .joana-colour-card--compact {\n      grid-column: span 3;\n    }\n\n    .joana-colour-card__codes--four {\n      grid-template-columns:\n        repeat(\n          2,\n          minmax(0, 1fr)\n        );\n    }\n  }\n\n  @media (max-width: 767px) {\n    .joana-colour-system {\n      padding:\n        48px\n        14px;\n    }\n\n    .joana-colour-system__grid {\n      grid-template-columns:\n        repeat(\n          2,\n          minmax(0, 1fr)\n        );\n\n      gap: 10px;\n    }\n\n    .joana-colour-card,\n    .joana-colour-card--wide,\n    .joana-colour-card--highlight,\n    .joana-colour-card--compact {\n      grid-column: span 1;\n\n      min-height: 168px;\n\n      padding: 16px;\n\n      border-radius: 22px;\n    }\n\n    .joana-colour-card--wide {\n      grid-column: span 2;\n\n      min-height: 190px;\n    }\n\n    .joana-colour-card--compact {\n      min-height: 168px;\n    }\n\n    .joana-colour-card__name {\n      max-width: 100%;\n\n      font-size:\n        clamp(\n          18px,\n          5vw,\n          24px\n        );\n\n      letter-spacing: -0.045em;\n    }\n\n    .joana-colour-card__codes,\n    .joana-colour-card__codes--four,\n    .joana-colour-card__codes--compact {\n      grid-template-columns:\n        repeat(\n          2,\n          minmax(0, 1fr)\n        );\n\n      gap:\n        8px\n        10px;\n    }\n\n    .joana-colour-card--highlight\n    .joana-colour-card__codes,\n    .joana-colour-card--compact\n    .joana-colour-card__codes {\n      grid-template-columns: 1fr;\n\n      gap: 7px;\n    }\n\n    .joana-colour-card__codes span {\n      margin-bottom: 3px;\n\n      font-size: 8px;\n      letter-spacing: 0.03em;\n    }\n\n    .joana-colour-card__codes strong {\n      font-size: 10px;\n      line-height: 1.15;\n    }\n\n    .joana-colour-card:hover {\n      transform:\n        translate3d(0, 0, 0)\n        scale(1);\n    }\n  }\n\n  @media (max-width: 430px) {\n    .joana-colour-system {\n      padding:\n        42px\n        12px;\n    }\n\n    .joana-colour-system__grid {\n      gap: 9px;\n    }\n\n    .joana-colour-card,\n    .joana-colour-card--highlight,\n    .joana-colour-card--compact {\n      min-height: 158px;\n\n      padding: 14px;\n\n      border-radius: 20px;\n    }\n\n    .joana-colour-card--wide {\n      grid-column: span 2;\n\n      min-height: 182px;\n    }\n\n    .joana-colour-card__name {\n      font-size:\n        clamp(\n          17px,\n          5.3vw,\n          22px\n        );\n    }\n\n    .joana-colour-card__codes span {\n      font-size: 7px;\n    }\n\n    .joana-colour-card__codes strong {\n      font-size: 9px;\n    }\n  }\n\n  @media (max-width: 360px) {\n    .joana-colour-card,\n    .joana-colour-card--highlight,\n    .joana-colour-card--compact {\n      min-height: 150px;\n\n      padding: 12px;\n    }\n\n    .joana-colour-card--wide {\n      min-height: 174px;\n    }\n\n    .joana-colour-card__name {\n      font-size: 17px;\n    }\n\n    .joana-colour-card__codes strong {\n      font-size: 8.5px;\n    }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .joana-colour-card {\n      opacity: 1;\n      visibility: visible;\n\n      transform: none;\n      filter: none;\n\n      transition: none !important;\n    }\n  }\n<\/style>\n\n<script>\n  (() => {\n    function initialiseJoanaColourSystem(\n      scope = document\n    ) {\n      const sections =\n        scope.querySelectorAll(\n          \"[data-joana-colour-system]\"\n        );\n\n      sections.forEach((section) => {\n        if (\n          section.dataset.colourSystemInitialised ===\n          \"true\"\n        ) {\n          return;\n        }\n\n        section.dataset.colourSystemInitialised =\n          \"true\";\n\n        const cards =\n          Array.from(\n            section.querySelectorAll(\n              \".joana-colour-card\"\n            )\n          );\n\n        if (!cards.length) {\n          return;\n        }\n\n        const reducedMotion =\n          window.matchMedia(\n            \"(prefers-reduced-motion: reduce)\"\n          ).matches;\n\n        window.requestAnimationFrame(() => {\n          cards.forEach((card) => {\n            card.classList.add(\"is-ready\");\n          });\n        });\n\n        function revealCards() {\n          cards.forEach((card, index) => {\n            window.setTimeout(\n              () => {\n                card.classList.add(\"is-visible\");\n              },\n              reducedMotion\n                ? 0\n                : index * 95\n            );\n          });\n        }\n\n        if (\n          reducedMotion ||\n          !(\n            \"IntersectionObserver\"\n            in window\n          )\n        ) {\n          revealCards();\n\n          return;\n        }\n\n        const observer =\n          new IntersectionObserver(\n            (\n              entries,\n              currentObserver\n            ) => {\n              entries.forEach((entry) => {\n                if (\n                  !entry.isIntersecting\n                ) {\n                  return;\n                }\n\n                revealCards();\n\n                currentObserver.unobserve(\n                  entry.target\n                );\n              });\n            },\n            {\n              threshold: 0.12,\n              rootMargin:\n                \"0px 0px -6% 0px\"\n            }\n          );\n\n        observer.observe(section);\n      });\n    }\n\n    function runJoanaColourSystem() {\n      initialiseJoanaColourSystem(\n        document\n      );\n    }\n\n    if (\n      document.readyState ===\n      \"loading\"\n    ) {\n      document.addEventListener(\n        \"DOMContentLoaded\",\n        runJoanaColourSystem\n      );\n    } else {\n      runJoanaColourSystem();\n    }\n\n    window.addEventListener(\n      \"load\",\n      runJoanaColourSystem\n    );\n\n    window.addEventListener(\n      \"elementor\/frontend\/init\",\n      () => {\n        runJoanaColourSystem();\n\n        if (\n          window.elementorFrontend &&\n          window.elementorFrontend.hooks\n        ) {\n          window.elementorFrontend.hooks.addAction(\n            \"frontend\/element_ready\/html.default\",\n            ($scope) => {\n              const scopeElement =\n                $scope && $scope[0]\n                  ? $scope[0]\n                  : document;\n\n              initialiseJoanaColourSystem(\n                scopeElement\n              );\n            }\n          );\n        }\n      }\n    );\n  })();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-876f1d8 e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"876f1d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c67e8b e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"9c67e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5261b cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"2e5261b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"baldaya-media-duo\">\n  <div class=\"baldaya-media-duo__container\">\n\n    <div class=\"baldaya-media-duo__item\">\n      <iframe\n        src=\"https:\/\/player.vimeo.com\/video\/1202792789?autoplay=1&muted=1&loop=1&background=1&autopause=0&dnt=1&title=0&byline=0&portrait=0\"\n        title=\"V\u00eddeo Baldaya\"\n        allow=\"autoplay; fullscreen; picture-in-picture\"\n        allowfullscreen\n        loading=\"lazy\"\n      ><\/iframe>\n    <\/div>\n\n    <div class=\"baldaya-media-duo__item\">\n      <img\n        src=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/formacao-mockuo.jpg\"\n        alt=\"Branding para marca pessoal - Mockup forma\u00e7\u00e3o Joana Faladora\"\n        loading=\"lazy\"\n        decoding=\"async\"\n      >\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n  .baldaya-media-duo,\n  .baldaya-media-duo * {\n    box-sizing: border-box;\n  }\n\n  .baldaya-media-duo {\n    --background: #f9f8f4;\n    --gap: clamp(16px, 2vw, 28px);\n    --padding-x: clamp(16px, 4vw, 48px);\n    --padding-y: clamp(48px, 7vw, 96px);\n    --content-width: 1280px;\n\n    width: 100vw;\n    max-width: none;\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      var(--padding-y)\n      var(--padding-x);\n\n    background: var(--background);\n\n    overflow: hidden;\n  }\n\n  .baldaya-media-duo__container {\n    display: grid;\n\n    width: min(\n      100%,\n      var(--content-width)\n    );\n\n    margin: 0 auto;\n\n    grid-template-columns:\n      repeat(\n        2,\n        minmax(0, 1fr)\n      );\n\n    gap: var(--gap);\n  }\n\n  .baldaya-media-duo__item {\n    position: relative;\n\n    width: 100%;\n\n    aspect-ratio: 16 \/ 9;\n\n    overflow: hidden;\n\n    background: #ecebe6;\n\n    border-radius: 28px;\n  }\n\n  .baldaya-media-duo__item iframe,\n  .baldaya-media-duo__item img {\n    position: absolute;\n    inset: 0;\n\n    display: block;\n\n    width: 100%;\n    height: 100%;\n\n    border: 0;\n  }\n\n  .baldaya-media-duo__item img {\n    object-fit: cover;\n    object-position: center;\n  }\n\n  .baldaya-media-duo__item iframe {\n    transform: scale(1.01);\n  }\n\n  @media (max-width: 767px) {\n    .baldaya-media-duo {\n      --gap: 16px;\n      --padding-x: 16px;\n      --padding-y: 54px;\n    }\n\n    .baldaya-media-duo__container {\n      grid-template-columns: 1fr;\n    }\n\n    .baldaya-media-duo__item {\n      aspect-ratio: 16 \/ 9;\n\n      border-radius: 22px;\n    }\n  }\n\n  @media (max-width: 390px) {\n    .baldaya-media-duo {\n      --padding-x: 12px;\n      --padding-y: 48px;\n    }\n\n    .baldaya-media-duo__item {\n      border-radius: 20px;\n    }\n  }\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa7daeb e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"aa7daeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a7233 e-con-full e-flex cmsmasters-bg-hide-none cmsmasters-bg-hide-none cmsmasters-block-default e-con e-parent\" data-id=\"b8a7233\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eb4169 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"2eb4169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-separate-animation-selector=\".elementor-widget-cmsmasters-gallery__item\" data-text-animation-class=\"sequental, random\" class=\"elementor-element elementor-element-fb07fe9 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-gallery\" data-id=\"fb07fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:2,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;vertical_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;vertical_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"cmsmasters-gallery.default\">\n\t\t\t\t\t<div class=\"elementor-widget-cmsmasters-gallery__container\"><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05423-scaled-e1781866548792-768x906.jpg\" data-width=\"768\" data-height=\"906\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05238-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05471-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05227-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05468-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05215-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC00970-768x1152.jpg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><div class=\"e-gallery-item elementor-widget-cmsmasters-gallery__item\" alt=\"Gallery item image\"><div alt=\"Gallery item image\" class=\"e-gallery-image elementor-widget-cmsmasters-gallery__item-image\" data-thumbnail=\"https:\/\/baldaya.com\/wp-content\/uploads\/2026\/06\/DSC05180-768x1152.jpeg\" data-width=\"768\" data-height=\"1152\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f0fe3 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"38f0fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-3642d0c e-con-full cmsmasters-effect cmsmasters-effect-type-scroll e-flex cmsmasters-block-default e-con e-child\" data-id=\"3642d0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;cms_scroll_effects&quot;:[&quot;opacity&quot;],&quot;cms_scroll_devices&quot;:[],&quot;cms_scroll_opacity&quot;:&quot;yes&quot;,&quot;cms_scroll_opacity_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;cms_scroll_opacity_direction&quot;:&quot;default&quot;,&quot;cms_scroll_opacity_timing&quot;:&quot;expoOut&quot;,&quot;cms_scroll_viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;cms_scroll_range&quot;:&quot;viewport&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38b99b cmsmasters-color-variation-default cmsmasters-marquee-direction-left cmsmaster-icon-shape-default cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-cmsmasters-marquee\" data-id=\"a38b99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_offset&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;marquee_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;marquee_item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;direction&quot;:&quot;left&quot;,&quot;speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;hover_behavior&quot;:&quot;disable&quot;,&quot;animation_trigger&quot;:&quot;on_page_load&quot;,&quot;marquee_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marquee_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marquee_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marquee_item_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marquee_item_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;marquee_item_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"cmsmasters-marquee.default\">\n\t\t\t\t\t<div class=\"elementor-widget-cmsmasters-marquee__wrapper\"><h2 class=\"elementor-widget-cmsmasters-marquee__inner\"><div class=\"elementor-widget-cmsmasters-marquee__cont\"><span class=\"elementor-repeater-item-9023a6c elementor-widget-cmsmasters-marquee__item text\">Branding &amp; Identidade Visual<\/span><span class=\"elementor-repeater-item-5cd0838 elementor-widget-cmsmasters-marquee__item image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-57696\" alt=\"\" srcset=\"https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-150x150.png 150w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-300x300.png 300w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-260x260.png 260w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-100x100.png 100w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-270x270.png 270w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-192x192.png 192w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-180x180.png 180w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-32x32.png 32w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/span><span class=\"elementor-repeater-item-b6a736e elementor-widget-cmsmasters-marquee__item text\">Produ\u00e7\u00e3o Audiovisual<\/span><span class=\"elementor-repeater-item-6be042e elementor-widget-cmsmasters-marquee__item icon\"><i aria-hidden=\"true\" aria-label=\"Marquee item icon\" class=\"cmsmsdemo-icon- cmsms-demo-icon-shape-5\"><\/i><\/span><span class=\"elementor-repeater-item-8755fdf elementor-widget-cmsmasters-marquee__item text\">Social Media<\/span><span class=\"elementor-repeater-item-632f74a elementor-widget-cmsmasters-marquee__item image\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-57696\" alt=\"\" srcset=\"https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-150x150.png 150w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-300x300.png 300w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-260x260.png 260w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-100x100.png 100w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-270x270.png 270w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-192x192.png 192w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-180x180.png 180w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14-32x32.png 32w, https:\/\/baldaya.com\/wp-content\/uploads\/2025\/12\/cropped-Ativo-14.png 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/span><span class=\"elementor-repeater-item-e2a85da elementor-widget-cmsmasters-marquee__item text\">Websites &amp; Marketing Digital<\/span><span class=\"elementor-repeater-item-8cce630 elementor-widget-cmsmasters-marquee__item icon\"><i aria-hidden=\"true\" aria-label=\"Marquee item icon\" class=\"cmsmsdemo-icon- cmsms-demo-icon-star-2\"><\/i><\/span><\/div><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eae15e9 e-con-full e-flex cmsmasters-block-default e-con e-parent\" data-id=\"eae15e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df90413 elementor-widget__width-inherit cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-html\" data-id=\"df90413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n\n<link\n  href=\"https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600&display=swap\"\n  rel=\"stylesheet\"\n>\n\n<section\n  class=\"baldaya-growth-banner\"\n  aria-label=\"Agendar reuni\u00e3o com a Baldaya\"\n  data-baldaya-growth-banner\n>\n\n  <div\n    class=\"baldaya-growth-banner__background\"\n    aria-hidden=\"true\"\n  ><\/div>\n\n  <div class=\"baldaya-growth-banner__content\">\n\n    <div\n      class=\"baldaya-growth-banner__copy\"\n      data-baldaya-banner-reveal\n    >\n\n      <span class=\"baldaya-growth-banner__eyebrow\">\n        VAMOS CRESCER JUNTOS\n      <\/span>\n\n      <h2 class=\"baldaya-growth-banner__title\">\n        Grandes marcas crescem melhor\n        <span>\n          quando t\u00eam a equipa certa a pensar com elas.\n        <\/span>\n      <\/h2>\n\n    <\/div>\n\n    <a\n      class=\"baldaya-growth-banner__button\"\n      href=\"https:\/\/www.baldaya.com\/contactos\"\n      data-baldaya-banner-reveal\n    >\n      <span>Agendar reuni\u00e3o<\/span>\n\n      <svg\n        viewBox=\"0 0 24 24\"\n        aria-hidden=\"true\"\n      >\n        <path d=\"M5 12H19\"><\/path>\n        <path d=\"M13 6L19 12L13 18\"><\/path>\n      <\/svg>\n    <\/a>\n\n  <\/div>\n\n<\/section>\n\n<style>\n  .baldaya-growth-banner,\n  .baldaya-growth-banner * {\n    box-sizing: border-box;\n  }\n\n  .baldaya-growth-banner {\n    --background: #f9f8f4;\n    --white: #ffffff;\n    --black: #1e1e1e;\n    --red: #cc0000;\n    --muted: rgba(30, 30, 30, 0.48);\n    --content-width: 1200px;\n\n    position: relative;\n\n    display: flex;\n\n    width: 100vw;\n    max-width: none;\n    min-height: clamp(360px, 34vw, 480px);\n\n    margin-right: calc(50% - 50vw);\n    margin-left: calc(50% - 50vw);\n\n    padding:\n      clamp(76px, 8vw, 120px)\n      24px;\n\n    align-items: center;\n\n    overflow: hidden;\n\n    color: var(--black);\n    background: var(--background);\n\n    font-family: \"DM Sans\", sans-serif;\n  }\n\n  .baldaya-growth-banner__background {\n    position: absolute;\n    inset: 0;\n    z-index: 0;\n\n    pointer-events: none;\n\n    background:\n      radial-gradient(\n        circle at 10% 48%,\n        rgba(204, 0, 0, 0.09),\n        transparent 32%\n      ),\n      radial-gradient(\n        circle at 88% 20%,\n        rgba(255, 255, 255, 0.98),\n        transparent 30%\n      ),\n      linear-gradient(\n        rgba(30, 30, 30, 0.035) 1px,\n        transparent 1px\n      ),\n      linear-gradient(\n        90deg,\n        rgba(30, 30, 30, 0.035) 1px,\n        transparent 1px\n      );\n\n    background-size:\n      auto,\n      auto,\n      72px 72px,\n      72px 72px;\n\n    mask-image:\n      linear-gradient(\n        to right,\n        transparent,\n        #000 12%,\n        #000 88%,\n        transparent\n      );\n\n    -webkit-mask-image:\n      linear-gradient(\n        to right,\n        transparent,\n        #000 12%,\n        #000 88%,\n        transparent\n      );\n  }\n\n  .baldaya-growth-banner__content {\n    position: relative;\n    z-index: 2;\n\n    display: flex;\n\n    width: min(\n      100%,\n      var(--content-width)\n    );\n\n    min-height: 100%;\n\n    margin: 0 auto;\n\n    align-items: center;\n    justify-content: space-between;\n\n    gap: clamp(40px, 7vw, 100px);\n  }\n\n  .baldaya-growth-banner__copy {\n    max-width: 850px;\n  }\n\n  .baldaya-growth-banner__eyebrow {\n    display: block;\n\n    margin-bottom: 18px;\n\n    color: rgba(204, 0, 0, 0.72);\n\n    font-size: 9px;\n    font-weight: 500;\n    line-height: 1;\n    letter-spacing: 0.2em;\n\n    text-transform: uppercase;\n  }\n\n  .baldaya-growth-banner__title {\n    margin: 0;\n\n    color: var(--black) !important;\n\n    font-size: clamp(34px, 4.1vw, 60px);\n    font-weight: 500;\n    line-height: 1.04;\n    letter-spacing: -0.045em;\n\n    text-wrap: balance;\n  }\n\n  .baldaya-growth-banner__title span {\n    display: block;\n\n    color: rgba(30, 30, 30, 0.45) !important;\n\n    font-weight: 400;\n  }\n\n  .baldaya-growth-banner__button {\n    display: inline-flex;\n\n    min-width: 200px;\n\n    padding:\n      17px\n      21px;\n\n    align-items: center;\n    justify-content: space-between;\n\n    gap: 22px;\n\n    color: var(--white);\n\n    background: var(--red);\n\n    border: 1px solid var(--red);\n    border-radius: 999px;\n\n    text-decoration: none;\n\n    font-size: 13px;\n    font-weight: 500;\n    line-height: 1;\n\n    box-shadow:\n      0 12px 26px\n      rgba(204, 0, 0, 0.16);\n\n    transition:\n      background 220ms ease,\n      border-color 220ms ease,\n      transform 220ms ease,\n      box-shadow 220ms ease;\n  }\n\n  .baldaya-growth-banner__button:hover {\n    color: var(--white);\n\n    background: #a90000;\n\n    border-color: #a90000;\n\n    box-shadow:\n      0 18px 38px\n      rgba(204, 0, 0, 0.24);\n\n    transform:\n      translateY(-2px);\n  }\n\n  .baldaya-growth-banner__button svg {\n    width: 18px;\n    height: 18px;\n\n    flex:\n      0\n      0\n      18px;\n\n    fill: none;\n\n    stroke: currentColor;\n    stroke-width: 1.5;\n    stroke-linecap: round;\n    stroke-linejoin: round;\n\n    transition:\n      transform 220ms ease;\n  }\n\n  .baldaya-growth-banner__button:hover svg {\n    transform:\n      translateX(3px);\n  }\n\n  \/*\n  ANIMA\u00c7\u00c3O DE ENTRADA\n  *\/\n\n  [data-baldaya-banner-reveal] {\n    opacity: 0;\n    visibility: hidden;\n\n    transform:\n      translate3d(0, 26px, 0);\n\n    filter:\n      blur(5px);\n\n    transition:\n      opacity 760ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      transform 920ms\n      cubic-bezier(0.16, 1, 0.3, 1),\n      filter 760ms\n      cubic-bezier(0.16, 1, 0.3, 1);\n\n    will-change:\n      opacity,\n      transform,\n      filter;\n  }\n\n  [data-baldaya-banner-reveal].is-ready {\n    visibility: visible;\n  }\n\n  [data-baldaya-banner-reveal].is-visible {\n    opacity: 1;\n\n    transform:\n      translate3d(0, 0, 0);\n\n    filter:\n      blur(0);\n  }\n\n  .baldaya-growth-banner__button {\n    transition-delay: 140ms;\n  }\n\n  @media (max-width: 900px) {\n    .baldaya-growth-banner {\n      min-height: auto;\n    }\n\n    .baldaya-growth-banner__content {\n      align-items: flex-start;\n      flex-direction: column;\n\n      gap: 36px;\n    }\n  }\n\n  @media (max-width: 767px) {\n    .baldaya-growth-banner {\n      min-height: 400px;\n\n      padding:\n        72px\n        18px;\n    }\n\n    .baldaya-growth-banner__background {\n      background-size:\n        auto,\n        auto,\n        58px 58px,\n        58px 58px;\n    }\n\n    .baldaya-growth-banner__content {\n      justify-content: center;\n\n      gap: 32px;\n    }\n\n    .baldaya-growth-banner__eyebrow {\n      margin-bottom: 14px;\n    }\n\n    .baldaya-growth-banner__title {\n      font-size:\n        clamp(\n          32px,\n          9.5vw,\n          46px\n        );\n\n      line-height: 1.06;\n    }\n\n    .baldaya-growth-banner__button {\n      width: 100%;\n      min-width: 0;\n\n      padding:\n        17px\n        20px;\n    }\n\n    [data-baldaya-banner-reveal] {\n      transform:\n        translate3d(0, 20px, 0);\n\n      filter:\n        blur(4px);\n    }\n\n    [data-baldaya-banner-reveal].is-visible {\n      transform:\n        translate3d(0, 0, 0);\n\n      filter:\n        blur(0);\n    }\n  }\n\n  @media (max-width: 390px) {\n    .baldaya-growth-banner {\n      min-height: 380px;\n\n      padding:\n        64px\n        14px;\n    }\n\n    .baldaya-growth-banner__title {\n      font-size:\n 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})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRANDING PARA MARCA PESSOAL SETOR Marca Pessoal ANO 2024 Joana N\u00e1poles @ajoanafaladora Uma marca pessoal de uma terapeuta da fala criada para chegar aos pais com informa\u00e7\u00e3o clara, pr\u00f3xima e \u00fatil, ajudando fam\u00edlias a compreender melhor o desenvolvimento e a comunica\u00e7\u00e3o das crian\u00e7as. ESTRAT\u00c9GIA \u00b7 CONTE\u00daDO \u00b7 SOCIAL MEDIA \u00b7 PRODU\u00c7\u00c3O O desafio Criar um&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_angie_page":false,"footnotes":""},"class_list":["post-59010","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/pages\/59010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/comments?post=59010"}],"version-history":[{"count":25,"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/pages\/59010\/revisions"}],"predecessor-version":[{"id":60143,"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/pages\/59010\/revisions\/60143"}],"wp:attachment":[{"href":"https:\/\/baldaya.com\/en\/wp-json\/wp\/v2\/media?parent=59010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}